Cure Leukaemia are proud to announce it’s partnership with fizik. The Italian brand is confirmed as the official helmet and shoe partner of “The Route” in 2025.
Organised by Cure Leukaemia, “The Route” is a unique women-only cycling event that empowers cycling enthusiasts to tackle the full Tour de France Femmes avec Zwift route one day ahead of the professionals. The event offers a once-in-a-lifetime chance to experience the same closed roads, iconic climbs and race-day atmosphere while raising crucial funds for blood cancer research.
As the official helmet and shoe partner of “The Route”, fizik will provide support to all participants, ensuring they have access to industry-leading and professionally-proven shoes and the brand’s all-new helmets. From equipping World Tour teams in the Tour de France Femmes avec Zwift to supporting every rider in “The Route,” fizik is committed to delivering products that prioritise comfort without compromising performance for cyclists of all levels.
“We are incredibly proud to partner with Cure Leukaemia for “The Route in 2025”,” says Alex Locatelli, Senior Product Manager at fizik. “This event not only offers women a remarkable physical challenge but also a powerful initiative to raise funds for life-saving research.
“As part of our continued support in women’s cycling we are honoured to support the charity and the inspiring women as they tackle the challenge.”
Cure Leukaemia’s Head of Sponsorship, Alex Smith, commented: “We are delighted to welcome fizik as an Official Partner for “The Route”. Their support will be invaluable in ensuring our riders have the comfort and performance they need to complete this gruelling event but also demonstrates their commitment to supporting cyclists at all levels.
“This partnership will help us to raise vital funds for the ATICUS Network and bring hope to children with blood cancer.”
Find out more about Cure Leukaemia
Find out more about The Route
