Drive Impact. Elevate Your Brand. Change Lives.
Each year, The Route brings together a team of amateur female cyclists who take on the full Tour de France Femmes avec ZWIFT route, one day ahead of the pros—all to raise vital funds for Cure Leukaemia, the official UK charity partner of the Tour de France.
This is more than a cycling event. It’s a high-profile, emotionally-driven endurance challenge that blends elite performance, personal stories, international media exposure, and real-world impact.
Why Partner With The Route?
🚴♂️ Unmatched Visibility
As the Official Charity Partner Tour de France in the UK, Cure Leukaemia and The Route offers brands access to a premium sporting audience. With national and international media coverage, extensive digital reach, and high-profile ambassadors, your brand will be aligned with world-class performance and global purpose.
🌍 Purpose-Driven Marketing
Partnering with The Route demonstrates your commitment to making a difference. Our riders don’t just complete a gruelling 9-stage ride—they raise vital funds annually to accelerate the fight for children battling against blood cancer, through the funding of the ATICUS Network. Your brand can be part of this transformational impact story.
🤝 Authentic Engagement
Engage your audiences, employees, and customers with powerful human stories, compelling content, and live event experiences – we’ll tailor a partnership that aligns with your goals.
